Brand Story

New and  unordinary···Pizza Heaven opens the new world of pizza!

Big size,  deep flavor and reasonable price at your service!

The CEO,  Kwang Joon Choi who’s been in Pizza industry for more  than 20 years decides to go on a vacation to Sydney.

During his  trip to Sydney, He stumbles upon the restaurant called “Bar  Reggio.” When he took the first bite of their pizza, he  was completely surprised.

He was in awe  of the perfect trio: deep tomato sauce, rich cheese smell and the chewy  dough.

He was  totally shocked once again by the price of this amazing pizza. It was on 6  dollars.

This  surprising new taste experience reignited his hidden passion for pizza.

And his  vacation turned into a study trip.

He explored  different parts of Australia, received information from the locals about the  best pizza places and studied each unique style.

The trip  finally ended after he stopped by every pizza place he could possibly find in  Australia.

Based on his  experience and research, Kwang Joon Choi combined  Australian flavor and dishes that cater to Koreans, and successfully  created the core recipe of his own in 2007.

Kwang Joon  Choi, the CEO of Pizza Heaven is ready  to bring the great taste, reasonable price and amazing size to the customers.

Spring 2008 Pizza Heaven was born.

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