Bulgogi Brothers

Brand Story

Join us for bulgogi, one of the most popular Korean foods!

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Bulgogi Brothers is a Korean food franchise brand established in 2006.

We offer Seoul-style bulgogi, which is our signature menu, and an even wider range of Korean menus using fresh ingredients.

You can taste various dishes through our family brands, Dosirak Jeombang and Brother Steak & Rib.

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The Global No. 1 Korean Brand, Bulgogi Brothers

ETN Zeus, established 2006, is a company that specializes in dining. It operates 12 stores of “Bulgogi Brothers,” a brand that specializes in bulgogi menus and leads the globalization of Korean food. It also operates two stores of the budae-jjigae(sausage stew) chain “Budae Brothers” and one store for the hot stone pot bibimbap restaurant “Stone Pot Kitchen,” adding to a total of 15 directly managed stores. Bulgogi Brothers started and built its business model based on the expertise of its CEO and team. CEO Lee Jae-woo launched TGI Friday's into Korea, introducing the casual dining restaurant format into Korea. Following this success, he brought in Outback Steakhouse, making history in the dining industry by opening 100 stores.

The company is contributing to the globalization of Korean food since 2011, starting with the launch of the Philippines Green Belt Store. Since then, the brand has expanded its presence into 11 different stores in 6 countries abroad. We are beginning our domestic franchise business with a foundation on 10 years of experience running 50 directly managed stores and overseas businesses.

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Best menu

Our most popular menus, made from the best of ingredients!

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Dosirak (Lunch box)

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